Partner Ready Blog

Be informed. All channel all the time.

Executive Corner, Part II

Why You Need to Retool Your Sales Training

By Jeff Hine, IPED, The Channel Company

As IT consumption has evolved from a product transaction to an as-a-service model, so too has the way solution provider sales teams engage with customers. No longer can solution providers set themselves apart purely with...

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The Science of Social Selling, Part V

A Social Post Is Worth a Thousand Leads

By Theresa Caragol, AchieveUnite

Here's one of my favorite tools for high-performance social selling: content syndication. In the simplest terms, content syndication gives your social stories maximum exposure by using paid third-party publishers...

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Executive Corner, Part I

Benchmarking Your Business for Success

By Jeff Hine, IPED, The Channel Company

As you grow your business, it's difficult to cut through the vendor noise about what they want you to do and translate the barrage of hype into meaningful action. As an analyst who talks with solution providers...

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The Science of Social Selling, Part IV

Your Customers Want Your Brand Story, Not Your Price List

By Theresa Caragol, AchieveUnite

In my experience, great brand stories beat "speeds and feeds" stories every time. If you're an engaging storyteller, you're going to close more business. It's that simple. Customers want to buy from companies with the same values they have. To get there, you need a captivating story.

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The Science of Social Selling, Part III

5 Ways to Make Your Social Posts Irresistible

By Theresa Caragol, AchieveUnite

In an ever-changing sales landscape, mainatining a healthy personal brand on social media has become a necessary tool for sales professionals to build and maintain relationships...

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The Science of Social Selling, Part II

3 Reasons Why You Should Prioritize Social Selling

By Theresa Caragol, AchieveUnite

While your kids binge on Netflix, your channel customers should be binging on your content. After all, 41% of B2B buyers consume three to five pieces of content online before...

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The Science of Social Selling, Part I

How Social Selling Can Help You Hit Your Quota

By Theresa Caragol, AchieveUnite

Social selling has made it to the channel — and it's changing the business of your business right before your eyes. Social selling has become main street...

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Why this blog?

Sales cycles are getting shorter every day — and we want to keep winning. That's why we created this blog. The posts you'll see here will educate, energize and empower your sales teams in one way or another. No product pitches. That's a promise. Like what you read, share it. After all, life is better when you share!