The Science of Social Selling, Part III

5 Ways to Make Your Social Posts Irresistible

"In an ever-changing sales landscape, maintaining a healthy personal brand on social media has become a necessary tool for sales professionals to build and maintain relationships with prospects."

Shayne Smith, The Center for Sales Strategy

In our last post, we offered some easy ways to make your first social posts easy to publish by following rules for curated content. Now, let's fast track to some simple rules to get your content noticed. People have a limited attention span, but they will spend time with social stories that could change their own point of view or offer new insights.

Now is not the time to be shy! Here are some tips to consider:

1: Be an expert.

Earn your followers. In most of your posts, you'll be sharing channel insights, customer experiences, and technology trends. You don't have to write them, but you do have to make sure the stories are compelling. Also, it's important to express why you think the story is important.

Example: "I just saw this story on CRN, and it's incredible. The world of IoT is here and will be a $1 trillion category in 2022. At {insert your company name}, we're already seeing its impact on our channel."

2: Be provacative.

Make people stop and read your point of view. Again, if you add a story link, throw in one or two captivating sentences about why the reader should spend time with your content.

Example: "Will robots take your job? I don't think so. I want you to excel at what you do. Learn how to beat the odds. Great story here."

3: Be aspirational and inspirational.

Be a champion of change. Share stories about people doing amazing things to help customers or close business, and not just in your channel space. Or discuss ideas that are changing the way we do business.

Example: "Great customer service can change your bottom line. Read this."

4: Be human and authentic.

People like to read and learn from people they value. Don't be afraid to post a story that's close to your heart. Your followers may well have the same interests. While this kind of post should be used sparingly, it's ok to react to a local, national, or global tragedy — or even a cause close to your heart.

Example: "Just read about the flooding in New Orleans this morning. Heartbreaking. Please donate to the Red Cross if you can."

5: Be selective.

Once you figure out how easy it is to publish to your social stream, it's important to do it regularly, but posting all the time can work against you. In the beginning, set a goal to publish at least once a week. Great social authors have been "unsubscribed" for sending a blizzard of posts rather than because their posts don't have merit. Restraint goes a long way.

Today, great social selling authors are built, not born. I continue to learn from the best. You will too.

Check out the conversation around social selling:

Theresa Caragol

CEO AchieveUnite

Theresa Caragol is Founder and CEO of Achieve Unite. She has more than 24 years experience in building and managing multi-million-dollar indirect channel teams and strategic alliance business and programs from idea to revenue acceleration, and building companies and channel teams from the ground up. She also holds a number of industry advisory board roles, and has co-founded numerous industry think tanks and industry leadership forums. Theresa is on CompTIA's (Global IT Association)'s faculty and is passionately focused on assisting young people to accelerate their success in the industry. She also started ACE, a leadership by influence program, that rapidly builds women's leadership skills in the channel. Theresa has 2 elementary school boys, lives near Washington DC and is on a mission to visit 15 DC museums with her boys in 2019.